Amy Sullivan is a senior editor at Time, a liberal Democrat, and an evangelical Christian. One of those things is not supposed to be like the others, but she argues in her new book that her fellow Democrats need to reach out to her fellow evangelicals if they hope to build an electoral majority. In "The Party Faithful: How and Why Democrats Are Closing the God Gap," Sullivan describes how Democrats like Gov. Jennifer Granholm have won over white evangelical voters without changing sides on such hot-button issues as gay marriage and abortion. Sullivan spoke to Salon about the importance of language in reaching out to evangelicals, the supposed decline of the religious right, and why Democrats should court religious voters when they are doing so well among an even-faster growing demographic: people with no religious affiliation at all.

You touch again and again on the issue of abortion and give examples of how Democrats can augment their appeal with religious voters just by subtle shifts in language. You write how some Democratic candidates are using the phrase "abortion reduction in addition to choice" when they discuss their positions. But isn't this just a form of clever marketing? Doesn't it obscure whether or not a candidate believes abortions should be legal?

None of these candidates suddenly start hiding the fact that they're pro-choice. No one who voted in Michigan was confused as to whether Jennifer Granholm supported a woman's right to have an abortion. What some Democratic candidates are doing would in fact just be clever marketing if it wasn't backed by policies that are being proposed right now in Congress to reduce abortion rates. There's really no argument about whether it would be a good thing to reduce the abortion rate. That's been something that's been standard policy with the choice groups in addition to everyone else for decades. The problem is, I've been talking to these folks for a long, long time, and they say, "Of course we want to reduce abortion! Don't people know that?" And I say, "No, they don't know that. And you don't get any credit for it if people only hear you talking about a right to choose."

If you take a group like Planned Parenthood, 90 percent of their efforts are on reducing unplanned pregnancies, and yet when they looked at the materials that were going out, 90 percent of their message was about abortion and a woman's right to choose, and they said to themselves, "There's a good reason people don't know what our work really is. And don't know that a very small percentage of what we do is related to abortion." So, I think you can call it marketing, but I think that's cynical, because I think it's more appropriately public relations to let people know what Democrats really stand for and what liberals really stand for when it comes to abortion. The thing I always come back to is, Republicans take for granted that their base knows that they're pro-life and they're not moving on that. And so the people Democrats need to speak to are those people in the middle who are kind of queasy about abortion but who don't want to see it outlawed. Democrats never mention reducing the abortion rate or the rate of unplanned pregnancies, and so they lose that opportunity to reach out to voters who are less sure about their position on abortion.

At the same time, I am distrustful of the general "Third Way" strategy which Sullivan seems to embrace. While I agree that it is possible and desirable to adjust language so as not to be unnecessarily off putting to peope who are pro-choice, but queasy about the choice itself; this kind of thinking can provide a cover for creeping religious right thinking in the party, something we have seen, for example, from Mara Vanderslice and Eric Sapp's Common Good Strategies.